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GUERILLA ADTECH · AUDIENCE ORIGINATIONEST. 2026

We don't find audiences.
We create them.

We build organic traffic, combine it with paid distribution, and capture topically relevant engagements at the moment of intent — opted-in, first-party, and matched to your vertical.

For Advertisers For Publishers

100%

Consented opt-in

1st-party

Durable audience data

Hybrid

Organic + paid scale

Real-time

Conversion postbacks

First-party dataOpted-in audiencesHybrid distributionFull complianceOpen web

The difference

Most adtech recycles. We originate.

Retargeting chases people who already left. We engineer the moment before the decision — and capture it with consent. That is the whole difference, and it changes everything downstream.

Created, not retargeted

Audiences engineered at intent

Consumers actively seeking answers in your vertical — captured at peak interest, not chased after the moment has passed.

Consented, not scraped

Every member opted in

Explicit, logged consent at the point of capture. No inferred identities, no purchased lists, no surprises in an audit.

First-party, not third

Durable past the cookie

Owned data that survives cookie deprecation and platform churn — yours to activate, not rented from a walled garden.

The marketplace

Two sides. One platform. Matched with consent.

Advertisers bring budget. Publishers bring traffic. We sit in the middle and originate the consented, vertical-matched audience that connects them — so both sides get something they can't get anywhere else.

demand platform supply

Demand

Advertisers and agencies who want consented, vertical-matched audiences — not retargeted remnants.

Platform

We originate the audience, capture consent, and match the right supply to the right demand.

Supply

Publishers and content owners who turn the traffic they already have into per-conversion revenue.

For advertisers

The right audience, at the right time — high-intent signals.

Our audiences aren't retargeted remnants — they're consumers actively seeking information in your vertical, captured at peak interest and delivered with consent.

Intent-first capture

Mid-search, mid-content. Not after the moment has passed.

Built for compliance

TCPA, CAN-SPAM. Every audience member, every time.

Scale without waste

Paid distribution efficiency with organic-grade trust signals.

Vertical match

Audiences mapped to your category — not a generic spray-and-pray list.

Transparent attribution

Every conversion traced end to end — you see what you paid for.

Open-web reach

Scale across the open web, not locked inside a single platform.

Talk about your audience →

How it works

Organic traffic. Paid precision. One pipeline.

Most adtech picks a lane — paid or organic. We don't. We build owned content properties that generate real consumer intent, then amplify with paid distribution. The result is an audience that's both scalable and trusted.

reach capture deliver

Let's talk →

For publishers

Turn the traffic you already have into revenue.

Drop one embed on the pages you already run. We monetize the intent your content already creates — and pay you the moment it converts.

Unlock existing traffic

New revenue from the visitors you already earn — no audience rebuild, no migration.

Set-and-forget embed

One script tag. The right offer auto-routes to each page — you ship it once.

Real-time postbacks

Conversions fire straight back to your tracker the instant they happen.

Payouts you can trust

Transparent, per-conversion revenue — see every event, reconcile to the dollar.

Monetize your traffic →

Publisher integration

One embed. Live in an afternoon.

No SDK, no rebuild, no engineering project. Paste a single tag on the pages you already run and the right offer routes itself — conversions post back in real time.

embed.html

<!-- LocoTomato publisher embed -->
<script
  src="https://cdn.locotomato.com/embed.js"
  data-site="YOUR_SITE_ID"
  data-vertical="auto"
  async
></script>

Paste the tag

One script on the pages you already run. No rebuild, no migration.

Offers auto-route

The right offer matches each page automatically — you ship it once.

Postbacks fire

Conversions post back to your tracker the instant they happen.

Coverage

Audiences mapped to your category.

We originate consented intent in the verticals where decisions are high-value and high-consideration — and match each audience to the campaign that fits it.

Medicare & Health

medicare · dental · hearing

Insurance

life · final expense · supplemental

Financial & Retirement

retirement · reverse mortgage

Legal & Estate

estate · planning · claims

Senior Living

housing · assisted living · mobility

Savings & Benefits

discounts · credits · programs

Getting started

From first call to live campaign.

No long integration cycle. We map coverage to your vertical, wire attribution end to end, and go live across the open web.

talk

Tell us your vertical and your targets. We map audience coverage to your category.

match

We originate and route consented, vertical-matched audiences to your campaign.

launch

Go live across the open web. Attribution is wired end to end from day one.

scale

Postbacks confirm every conversion. We tune distribution as you grow.

Compliance, not an afterthought

Audit-ready by design.

Consent isn't a checkbox we add later — it's captured and logged at the point of engagement, for every audience member, every time.

Opt-in

Consent capture

Explicit, logged opt-in at the moment of engagement. No inferred identities.

Provable

Audit trail

A timestamped record for every audience member — ready before anyone asks.

Covered

Regulatory by default

TCPA and CAN-SPAM requirements built into the capture flow, not bolted on.

Durable

First-party only

Data you own and can activate — durable past third-party cookies and platform churn.

TCPACAN-SPAMLogged consentFirst-party onlyOpen web

The bottom line. Quality compounds. Intent-built, consented, first-party audiences convert better, comply cleaner, and survive the next platform change — for advertisers and publishers alike.

Why us

Built different, on purpose.

Same words, different substance. Here's where we diverge from typical adtech.

Dimension	Typical adtech	LocoTomato
`audience`	Retargeted remnants	Created at the moment of intent
`consent`	Inferred	Explicit, logged opt-in
`data`	Third-party cookies	First-party, durable
`compliance`	Bolted on later	TCPA · CAN-SPAM by design
`scale`	Paid only	Organic + paid hybrid
`attribution`	Black box	Traced end to end
`publisher payout`	Opaque, delayed	Real-time, transparent postbacks

The thesis

Everyone else fights over the audience that's already leaving. We build the one that's just arriving — and we get its consent first.

The LocoTomato thesis

Straight answers

The questions everyone asks.

Isn't this just retargeting with extra steps?

No. Retargeting chases people who already left a page. We engineer the moment before the decision and capture it with consent — the audience is created at intent, not recycled after it.

How do you stay compliant?

Consent is explicit and logged at the point of engagement, and TCPA and CAN-SPAM requirements are built into the capture flow. Every audience member has a timestamped opt-in record.

What happens when third-party cookies go away?

Nothing on our end. Our audiences are first-party and consented, so they survive cookie deprecation and platform churn — yours to activate, not rented from a walled garden.

How fast can a publisher go live?

One script tag on pages you already run. Most publishers are live the same afternoon — no audience rebuild, no migration, no engineering project.

Do I have to choose paid or organic?

No — that's the point. We build owned content that earns organic intent, then amplify with paid distribution. You get organic-grade trust at paid scale.

We're selective. Are you building something real?

We work with advertisers and publishers who take audience quality seriously. If that's you, let's talk.

For advertisers →For publishers →